Lightning Strikes Everyday: Campus Interviewing
this is taken from one of the blogs i read everyday.... just felt like sharing this with you all... wonderful read... and how true the article is
Wednesday, May 09, 2007
Monday, May 07, 2007
Digital Art: Yahoo - Microsoft merger?
Digital Art: Yahoo - Microsoft merger?
RK has been doing quite some interesting stuff on his blog....
RK has been doing quite some interesting stuff on his blog....
Home Town..........................
Following on from the last post..
We never got the fridge we had ordered till 23rd, then thought enough of the experience from Home Town and cancelled the order.
Now another unique experience happens.. they dont refund the money paid, we keep following up until yesterday(6th may)... and we thought of solving the issue once and for all and walked into the store. We are introduced to the fourth different guy, he gives an amazing answer, " the fridge was not delivered because the bill was not computerised", and finally gives us a copy of a mail.
GOD KNOWS WHEN THE MONEY WILL BE REFUNDED
We never got the fridge we had ordered till 23rd, then thought enough of the experience from Home Town and cancelled the order.
Now another unique experience happens.. they dont refund the money paid, we keep following up until yesterday(6th may)... and we thought of solving the issue once and for all and walked into the store. We are introduced to the fourth different guy, he gives an amazing answer, " the fridge was not delivered because the bill was not computerised", and finally gives us a copy of a mail.
GOD KNOWS WHEN THE MONEY WILL BE REFUNDED
Friday, April 20, 2007
Disappointed with Home Town
Recently the Future Group has opened a Home Town outlet at The Great India Place( really a cool mall to hang out, large one , very exhaustive), and as excited as I was with the display and the format of the store , I persuaded my friend Rajesh to buy a fridge from there.
And he bought it, that was long back on the 8th of April with a delivery deadline of 12th April. The day came and went , nothing happened. We made frantic calls to find out when it was being delivered, waited at home, nothing happened. Decided to walk in and find out. We were led to an exec, who promptly said he would deliver on the 18th evening, nothing happened. Then we decided to meet the Head of the store, he promised to sort the issue in 20 mins flat and give us a call.. nothing happened yet again.
Now we are lost, dont really know where to go. Am only bothered if this is what happens in the beginning of the service, what would happen as they scale up? Delivery time of two months? In that case am happy to buy things from my local dealer than from here.
And he bought it, that was long back on the 8th of April with a delivery deadline of 12th April. The day came and went , nothing happened. We made frantic calls to find out when it was being delivered, waited at home, nothing happened. Decided to walk in and find out. We were led to an exec, who promptly said he would deliver on the 18th evening, nothing happened. Then we decided to meet the Head of the store, he promised to sort the issue in 20 mins flat and give us a call.. nothing happened yet again.
Now we are lost, dont really know where to go. Am only bothered if this is what happens in the beginning of the service, what would happen as they scale up? Delivery time of two months? In that case am happy to buy things from my local dealer than from here.
Saturday, April 07, 2007
HELP!!!!!!!!!!!!!!!!1
hi guys
I need some help from you all.....
I need you guys in supporting two needy guys in their college fees...
those of you who can for go one of their treats, or one of their allen sollys in a year can contact me....
Am really looking big on your support
those of you who can give a helping hand can mail me at spsarathy@gmail.com
Thanks in Advance
I need some help from you all.....
I need you guys in supporting two needy guys in their college fees...
those of you who can for go one of their treats, or one of their allen sollys in a year can contact me....
Am really looking big on your support
those of you who can give a helping hand can mail me at spsarathy@gmail.com
Thanks in Advance
Friday, March 16, 2007
A milestone
I achieved another milestone in my endeavour to master the kitchen. I learnt to make rasam. It was after several days of mental preparation that i got courage to make one and eat it too.
Tuesday, March 13, 2007
Blogs to Brands- An Article on exchange4media
World is taking note of the blogging community seriously.....
Below is an article on the media industry website exchange4media today.
Blogs to Brands: It can hurt if you are not on it
Jagadeesh Krishnamurthy
March 13, 2007
The Internet space in India is galloping towards newer heights with features like blogging and social networking sites receiving immense responses from the users. Blogging as a tool for communications, across the vast digital space, has been on the rise over the years with more users relying on reviews on them, before subscribing to a service or buying a product. In that sense, these are becoming the next form of advertisements for the brands and most importantly, the companies owning the brands as any negative publicity about them or the brand will be detrimental to their sales.
With the growing knowledge of Internet and in this case, blogging, brands and corporations are trying their best to maintain a good image among the consumers. As a result, PR companies are acting on behalf of the clients to quell any negativity about their clients and a new segment called ‘e-initiatives’ are emerging in this area.
“With the increasing PC penetration in India, we believe that there will be more focus on Indian companies using blogs, community sites like Wikipedia, Youtube, Orkut etc. I see this change by the turn of the decade,” observed Ameer Ismail, President, LINOpinion.
Explaining these e-initiatives, N Chandramouli, CEO, Blue Lotus Communications said, “This so-called uncontrolled forum, which is still in its nascent stage, is bound to grow by ten folds in seven to eight months. There are two parts involved in the process – one is the company’s image building, by reinforcing the positive image with as many touch points as possible, and second, is the control of negative information.”
Agreeing that the medium is nascent, Sunil Gautam, MD, Hanmer & Partners, explained the medium, and divulged some of the initiatives H&P has taken here. He stated, “At present we continuously monitor niche segment blogs and keep the blog owner updated on developments on our clients, who fit the blog’s profile.”
Ashwani Singla, CEO, Genesis Burson-Marsteller believes that as a representative of a client, a public relations company can respond to those views, correct any factual inaccuracies or present facts not known, or presented. He remarked, “The most important part of this dialogue is ‘transparency’ and ‘disclosure’ of the person or the company making the representation.”
When queried on the increasing plugging and falsifying of data, Chandramouli observed that it is inevitable in any medium. However, Gautam feels that blogging is a form of media and hence an opinion maker. “Therefore, as long as the blog has a strong editorial policy governing its content, I am sure it can continue to maintain its fiercely independent stance, thereby reducing chances of ‘plugging information’ or publishing biased opinions,” he pointed out.
Echoing similar thoughts, Ismail noted, “They are the voice of real people who may exist or potential stakeholders of a company. Blogs essentially are an unregulated platform for ordinary people to speak out and talk about their experiences.”
Concluding the conversation, Gautam remarked, “Going forward, we do expect blogging to become an important and integral part of corporate communications, especially since internet search is becoming a mainstay of primary research and data basing,”
With almost every PR agency on an image building drive of their clients, there has to be a thin line of differentiation between fact and fiction; good and bad. The problem is, ‘Who will draw the line?’ No one knows.
Below is an article on the media industry website exchange4media today.
Blogs to Brands: It can hurt if you are not on it
Jagadeesh Krishnamurthy
March 13, 2007
The Internet space in India is galloping towards newer heights with features like blogging and social networking sites receiving immense responses from the users. Blogging as a tool for communications, across the vast digital space, has been on the rise over the years with more users relying on reviews on them, before subscribing to a service or buying a product. In that sense, these are becoming the next form of advertisements for the brands and most importantly, the companies owning the brands as any negative publicity about them or the brand will be detrimental to their sales.
With the growing knowledge of Internet and in this case, blogging, brands and corporations are trying their best to maintain a good image among the consumers. As a result, PR companies are acting on behalf of the clients to quell any negativity about their clients and a new segment called ‘e-initiatives’ are emerging in this area.
“With the increasing PC penetration in India, we believe that there will be more focus on Indian companies using blogs, community sites like Wikipedia, Youtube, Orkut etc. I see this change by the turn of the decade,” observed Ameer Ismail, President, LINOpinion.
Explaining these e-initiatives, N Chandramouli, CEO, Blue Lotus Communications said, “This so-called uncontrolled forum, which is still in its nascent stage, is bound to grow by ten folds in seven to eight months. There are two parts involved in the process – one is the company’s image building, by reinforcing the positive image with as many touch points as possible, and second, is the control of negative information.”
Agreeing that the medium is nascent, Sunil Gautam, MD, Hanmer & Partners, explained the medium, and divulged some of the initiatives H&P has taken here. He stated, “At present we continuously monitor niche segment blogs and keep the blog owner updated on developments on our clients, who fit the blog’s profile.”
Ashwani Singla, CEO, Genesis Burson-Marsteller believes that as a representative of a client, a public relations company can respond to those views, correct any factual inaccuracies or present facts not known, or presented. He remarked, “The most important part of this dialogue is ‘transparency’ and ‘disclosure’ of the person or the company making the representation.”
When queried on the increasing plugging and falsifying of data, Chandramouli observed that it is inevitable in any medium. However, Gautam feels that blogging is a form of media and hence an opinion maker. “Therefore, as long as the blog has a strong editorial policy governing its content, I am sure it can continue to maintain its fiercely independent stance, thereby reducing chances of ‘plugging information’ or publishing biased opinions,” he pointed out.
Echoing similar thoughts, Ismail noted, “They are the voice of real people who may exist or potential stakeholders of a company. Blogs essentially are an unregulated platform for ordinary people to speak out and talk about their experiences.”
Concluding the conversation, Gautam remarked, “Going forward, we do expect blogging to become an important and integral part of corporate communications, especially since internet search is becoming a mainstay of primary research and data basing,”
With almost every PR agency on an image building drive of their clients, there has to be a thin line of differentiation between fact and fiction; good and bad. The problem is, ‘Who will draw the line?’ No one knows.
Friday, March 09, 2007
Stereo typing of youth in media
What you find above is a front page article in a leading newspaper , the day after the Pune Rave party raid. I totally find these type of journalism wierd. They have taken a huge dig on the whole IT/ITES workers in the country.
For those of you who could not read the above piece , here are a few snippets from the above master piece.
-The IT /ITES guys get lots of money at an young age. They dont know how to spend the money they earn , so this leads to a lavish life style.They also get the opportunuty to go abroad and which spoils them more.
-The stress levels in these industries are more so they get 2 days off per week. And also the companies organises parties to beat stress, where the guys learn to drink and take to partying and dancing with women. The dance helps in development of intimacy between the couple which leads to an intercourse.
This article also goes on to discuss the disc culture in cities and how the spoil the youth.
I have always thought that the guys who write in the papers (atleast the front page articles) are well informed and maintain the a non -biased attitude before they write an article. This hardly stands up to any of teh expectations.
In a country which, in the disguise of celebrating HOLI lets loose all its inhibitions in the streets , I hardly find any reason to panic if a person goes to a disc or dances with a person from the opposite gender
Tuesday, February 13, 2007
Juvenile offenders & Media
What you see above is an article in a widely read Tamil daily regarding a crime by two young boys.
Here what troubles me is the way in which not only the identity but also the photographs are published. Though I respect the "Freedom of Press", I only wish if we can follow little journalistic ethics and not expose the juvenile offenders to the media.
This is just one of the many such articles that keep getting published in the papers these days. I still remember the elaborate article on the boys who killed a younger kid a few weeks ago along with an interview of the father of one of teh offenders
Where are we going in the name of sensationalisation of the media?
SSA in news
A news article about my school ......
these only bring back the memories of the glorious seven years i spend there to earn a life.......
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