1. The political parties get all the skyline in the state to project their loyalty by putting up hardings across the state.
2. The film producers/exhibitors becoming more innovative in reaching out to the people.
Apart from the regular wall posters , these days we also find even buffalos being used to promote the movies.
Recently when I was commuting to office on the local AC bus, I was given this ticket
I was pleasantly surprised by the unconventional medium used to promote the unconventional movie
