Thursday, September 25, 2008

Innovative promotions

The ban of hoarding in TN has resulted in two things

1. The political parties get all the skyline in the state to project their loyalty by putting up hardings across the state.

2. The film producers/exhibitors becoming more innovative in reaching out to the people.

Apart from the regular wall posters , these days we also find even buffalos being used to promote the movies.

Recently when I was commuting to office on the local AC bus, I was given this ticket




I was pleasantly surprised by the unconventional medium used to promote the unconventional movie

Thursday, July 24, 2008

Amaravian Alumni Association


my batchmates, Pad and Jags along with me infront of the Harvard, presented by the IAF.

This is probably the most photographed location in the school... this gate has become the identity for the institution

Wednesday, July 23, 2008

விருந்தோம்பல்

Being a student of marketing , I was time and again told "Customer is the king" and if I borrow a quote from Gandhi, he has said " Customer is the most important vistor in your premises"

Certainly its obvious that anyone who is in the service industry was of the same opinion as the about quote reveal.

My belief took a beating when I visited KARAIKUDI , an upmarket restraunt in Tiruvanmiyur , Close to where I stay in Chennai ,with my friends for lunch on the sunday. This was one decent restraunt , as the food was pretty decent than the restraunts nearby.

This is converstaion that happened between me and the waiter.

Me: (in hushed tone): Boss, both my previous experiences were not that great on the service part. But I have brought my friends here today,so please take care of the service.

Waiter(loud voice):Sir we cant assure you of the service, it can be bad as well, dont complain at the end.

Me: (in hushed tone):Boss, listen, dont shout , they are my guests, try and manage to provide a good service, so as not to disappoint.

Waiter(loud voice):Sir am again saying , we cant assure anything, its sunday and we are all busy

By this time I was frustrated to sit there any further and we all went to a ok type one which cared to take care of the service.

This was not only with us, while we were leaving we could hear an irrate customer shouting at the manager for making his family sit on a dirty table for half an hour.

Tamilnadu is known for treating guests, and Karaikudi an example for the virunthombal. Its quite disappointing to see such a name being slaughtered by irresponsible few.

Wednesday, October 24, 2007

Hilarious



Amazing translations.....

hilarious

Friday, October 05, 2007

Monday, October 01, 2007

Sethusamudram & Swami

It is strange that in the politically and religiously charged discussion on Ram Setu, nobody is talking of the (lack of) economic benefits of the project. Entire media seems to be following only one politician’s statements vs. the other. One good article listing out the economic reasons on why the project SHOULD NOT be carried out. Courtest Swaminathan Aiyar and his website





SWAMINOMICS




150-year dream for 150-year-old ships


SWAMINATHAN S ANKLESARIA AIYAR



Religion and history do not mix well. I shrug my shoulders at those opposing the :placeSethusamudram Canal because it will damage the remains of the bridge that Ram’s army used in the Ramayana.
Now, i too oppose the canal, but on economic and environmental grounds. Its rationale is more political than economic. It will become one more public sector white elephant.
The Palk Straits, between Tamil Nadu and Sri Lanka , are so shallow that only small boats can pass through. So, east-west coastal ships have to go around :placeSri Lanka . So do ships from Europe and Africa to the east coast.
Sethusamudram will be a furrow dredged in the sea-bed of the Straits, deep enough to accommodate ships of 20,000 DWT. The canal will save ships both distance (saving fuel) and time (saving daily charges for chartering ships). So, it should be able to charge ships for passage, like the Suez :City and Panama Canals . This revenue is supposed to make the project economic.
The project is a political gift for Tamil Nadu. It will hugely help Tuticorin port, which today can receive ships only from the west, and not the east. It will improve the viability of existing and planned minor ports in the state. Hence, Tamils call the canal a 150-year dream about to come true (it was first proposed around 1850).
Dreams are costless, but canals are not. Project documents claim that the canal will save ships 36 hours of time and 570 nautical miles of distance. But a recent study by Jacob John in Economic and Political Weekly exposes these claims as highly exaggerated. Up to 70% of the traffic through the canal is projected to come from Europe and Africa . And John estimates that the time saving from Europe to Kolkata will be only eight hours, and the distance saving 215 nautical miles. From Africa to Kolkata, the time taken will actually increase by 3.5 hours (being piloted through the canal is a slow process), and distance reduced will be only 70 nautical miles.
John calculates that ships could lose up to $4,992 per passage if they are charged the tariff laid down in project documents. In which case ships will find it cheaper to go round :placeSri Lanka . If the government cuts the proposed tariff to attract traffic, John estimates that the project’s rate of re turn could fall to an uneconomic 2.5%. I expect that the project will also suffer cost overruns in capital and maintenance dredging, and hence be in the red.
The canal is supposed to be ready by November 2008, not far off. So why has the project not been able to sign up potential users? The finance mini ster has appealed to private shipping companies to participate in a project that will benefit them, yet no shipping company has come forward. The economics of the canal look much too dicey.
The Suez and Panama Canals save ships thousands of miles, and that makes them profitable. Sethusamun daram is not remotely comparable. It is designed for small ships (the project documents talk of 20,000 DWT), whereas the Panama Canal takes ships of up to 65,000 DWT and Suez takes ships up to 150,000 DWT.
The Suez and Panama canals were dug through land corridors, and once dug stayed dug — they did not face sand inundation from the sea. However, Sethusamudram will be a furrow in the sea-bed, at the constant mercy of currents bearing sand.
The government’s environmental assessment has cleared the project on ecological grounds. Yet, much of that assessment was not about sand incursion, but about fears of possible damage to coral reefs, coastal erosion, oil spills, and changes in ocean salinity and temperature. Besides, the ecological studies were done from the Indian side of the Palk Straits, and not the Sri Lankan side, and so are technically incomplete.
My major fear is not so much that the project will ruin the environment, but that the environment will ruin the project. I fear that ocean currents will keep dumping fresh sand in the furrow of the canal. The Palk Straits are shallow not by accident but because sand-bearing currents have made them so. Combating the full force of nature is perilous, expensive and sometimes impossible.
The project envisages maintenance dredging of two million cubic metres per year, infinitely more than required by the Suez and Panama canals. Jacob suspects (and so do i) that actual maintenance dredging will far exceed project projections, rendering the canal uneconomic. An extreme event (like the 2005 tsunami) could dump enough sand to close down the canal.
Finally, global shipping is shifting to ever-larger vessels. Bulk carriers and tankers often exceed 200,000 DWT, and those under 60,000 DWT are being phased out as uneconomic. Old general cargo vessels have been replaced by container ships, which started small but now exceed 35,000 DWT, and may soon touch 75,000 DWT. Such vessels cannot use the canal. So, Sethusamudram will be unsuitable for the large vessels of the 21st century. It is a 150-year-old idea for 150-year-old ships. That may be its epitaph.

Wednesday, May 09, 2007

Campus Interviewing

Lightning Strikes Everyday: Campus Interviewing


this is taken from one of the blogs i read everyday.... just felt like sharing this with you all... wonderful read... and how true the article is

Monday, May 07, 2007

Digital Art: Yahoo - Microsoft merger?

Digital Art: Yahoo - Microsoft merger?
RK has been doing quite some interesting stuff on his blog....

Home Town..........................

Following on from the last post..

We never got the fridge we had ordered till 23rd, then thought enough of the experience from Home Town and cancelled the order.

Now another unique experience happens.. they dont refund the money paid, we keep following up until yesterday(6th may)... and we thought of solving the issue once and for all and walked into the store. We are introduced to the fourth different guy, he gives an amazing answer, " the fridge was not delivered because the bill was not computerised", and finally gives us a copy of a mail.

GOD KNOWS WHEN THE MONEY WILL BE REFUNDED

Friday, April 20, 2007

Disappointed with Home Town

Recently the Future Group has opened a Home Town outlet at The Great India Place( really a cool mall to hang out, large one , very exhaustive), and as excited as I was with the display and the format of the store , I persuaded my friend Rajesh to buy a fridge from there.

And he bought it, that was long back on the 8th of April with a delivery deadline of 12th April. The day came and went , nothing happened. We made frantic calls to find out when it was being delivered, waited at home, nothing happened. Decided to walk in and find out. We were led to an exec, who promptly said he would deliver on the 18th evening, nothing happened. Then we decided to meet the Head of the store, he promised to sort the issue in 20 mins flat and give us a call.. nothing happened yet again.

Now we are lost, dont really know where to go. Am only bothered if this is what happens in the beginning of the service, what would happen as they scale up? Delivery time of two months? In that case am happy to buy things from my local dealer than from here.